In a bid to attract tourists from across the globe, the annual beach festival at Puri sea-shore will kick-start from November 23.

The week-long festival, which has been an annual event in Puri since 1993, would get additional flavour with introduction of certain new programmes. 

“Each member of the Hotel Association of Puri will offer special discount up to 30 per cent on room rent and food bills during the festival period.